HHL Accounting Talk: New Stakeholders in Financial Communication – Future Challenges

Financial communications is truly turning upside down. It is in a state of transition – mainly caused by new demands from changing stakeholder groups. Young shareholders will play a major role in the future, and companies will have to adapt to them – in addition to the ongoing and intensifying times of crisis. This is also associated with the need for adaptation in financial communications, with digital communications, and in particular the communicative reporting approach, playing a key role.

• How can financial communications meet the demands of stakeholder groups?
• What can and must companies do in the current times?
• What do specific solutions look like?
• And how can the expectations of the stakeholder groups be implemented in the best possible way?

Prof. Dr. Henning Zülch of the HHL Leipzig Graduate School of Management and Prof. Dr. Christian P. Hoffmann of the University of Leipzig will discuss these questions in the upcoming Accounting Talk.

About the Speaker

Prof. Dr. Henning Zülch has been Chairholder of the Chair of Accounting and Auditing at HHL Leipzig Graduate School of Management since September 2006. In addition, he has been a visiting professor at the University of Vienna in the area of “Selected Foreign Accounting Systems” since the winter semester 2007/2008.
Professor Zülch’s research focuses on accounting issues according to International Financial Reporting Standards (IFRS) and financial communication. In the area of financial communication, the following topics are the main focus of his work: Reporting (including digital communication and non-financial reporting), Investor Relations, Capital Markets (Mergers & Acquisitions) and Sports Management.
Professor Zülch is the initiator and academic director of the annual competition called “INVESTORS’ DARLING” to determine the listed company with the best financial communication on the German capital market in cooperation with manager magazin. hhl.de/zuelch

Prof. Dr. Christian Pieter Hoffman is Professor of Communication Management at the Institute for Communication and Media Studies at the University of Leipzig. In addition, he is responsible for teaching in the field of political communication at the Institute for Political Science. In addition, Prof. Dr. Hoffmann academic director of the Center for Research in Financial Communication. Prof. Dr. Hoffmann teaches at the University of Leipzig and at other universities in the fields of corporate communications, communications management, financial communications, online communications and social media, digital participation, political involvement and political communications. His research projects include strategic communication management, financial communication and political communication.

The event will be held in German.

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HHL Leipzig Graduate School of Management

HHL is a university-level institution and ranks amongst the leading international business schools. The goal of the oldest business school in German-speaking Europe is to educate entrepreneurial, responsible and effective business leaders. HHL stands out for its excellent teaching, its clear research focus, its effective knowledge transfer into practice as well as its outstanding student services. Study programs include a Master in Management program, a Master with a specialization in Finance as well as an MBA program. All programs can be completed full-time or part-time. HHL also runs a Doctoral Program. The HHL Executive Education offers state-of-the-art management seminars for executive talents. Besides its main campus in Leipzig, the university maintains study locations in Cologne and Munich. HHL is accredited by AACSB International and ACQUIN. hhl.de

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