Our society is facing social, environmental, and economic challenges. Sustainable entrepreneurs tackle those pressing problems through social innovation and new firm creation. Their actions are based on a new understanding of wealth and impact. Sustainable entrepreneurs aim at creating financially viable companies that contribute to a sustainable transformation of our economy.
Education is key to societal change as today’s students will be tomorrow’s leaders and founders. That is why our teaching and research at HHL look at entrepreneurship with a focus on the triple bottom line of sustainability: economic (profits), environmental (planet), and social (people). It is crucial that students are equipped with the appropriate tools and methods for understanding and managing the triple bottom line of sustainable ventures.